Online Marketing And Pay-Per-Click Advertising

Search Engine Optimization
SEO is the employment of a combination of both "on-the-page" and "off-the-page" tactics to raise the position of a web site on the search results page of crawler-based search engines across a defined set of keyword phrases.

What does this service include?

  • Research / Development / Production of optimal keywords for your specific industry and offerings (CDP Phase).
  • Initial Status Ranking Report.
  • Analysis and incorporation of title, description and keyword coding that would maximize search engine positioning.
  • In-Depth Competition Analysis.
  • Vertical and Horizontal Industry Analysis.
  • Link Popularity Examination.
  • Personalized web site overview of Format / Page Names / URL / Web Structure.
  • Content Rich Search Engine Friendly Page Creation.
  • Home and Inner Page Meta / Header / Robot / HTML coding.
  • Manual submission to the search engines that are proven to drive targeted traffic to your web site.
  • Site Map Inclusion.
  • GoogleBot Friendly HTML Tagging.
  • Industry Specific Directory Inclusions.
  • Detailed Progress Report Illustrating Campaign advancement.
  • Ongoing maintenance, modifications, and re-coding required by the frequent changes in search engine ranking algorithms.

Google Advertising

Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With Google cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad.

Features

Your ads show up on Google almost instantly.

Select your keywords. Set a monthly and daily budget

You can choose where your ads appear.

Target your ads by location. Specify countries or cities, or define
your own area.

Reports telling you impressions, clicks, costs....

Contact us for an initial review of your web site.
412-915-7821


Emerald City Communications - 1501 Ardmore Blvd. Ste. 101 - Pittsburgh, PA 15221
Phone: 412-965-5269 - Fax: 412-371-7222 - www.emeraldcitycommunications.com