Building brand awareness often takes an integrated communications approach. The power of well-designed visual communications coupled with the frequency and reach of a strategic media plan can “imprint” your message into your prospect’s mind. Emerald City uses “out-of-the-box” thinking and creative graphic design to build memorable brand messages.

Our Work

When Your Asphalt is on the Line…Count on Pine.

Pine Instrument is a leading manufacturer of asphalt testing equipment located in Grove City, PA. Emerald City introduced an aggressive advertising campaign designed to create awareness of the company’s new products with eye-catching brand names and graphics that created continuity. These themes have been consistent throughout all of the company’s sale materials and trade show promotions. Today Pine is one of the most well-known and respected engineering and design firms in the asphalt testing space.

Lead Generation Key to Growth

Nationally franchised vitamin and supplement retail chain The Nutrition Club had aggressive growth plans to open more than 100 stores in one year. The key to growth was attracting leads from individuals interested in owning a Nutrition Club. Emerald City developed The Healthy, Wealthy & Wise™ print and online advertising campaign. Appealing graphics and text that indicated to the reader that “You Already Belong™” promoted a sense of family that resonated with the target audience. The program attracted more than 600 franchise leads in a four-month period and was featured in Franchise Magazine.